I hope you have all been staying warm and safe during the latest harsh, cold days of winter. However, I know that Jersey City residents are a resilient bunch and I am happy to share with you some news that underscores that resiliency. This past weekend we hosted two welcoming events for the AFC Champions - the Denver Broncos and for the NFC Champions - the Seattle Seahawks. Jersey City football fans braved the extremely cold weather to welcome the two teams who are making Jersey City their home as they head into the Superbowl game at the MetLife Stadium. We also announced that a new flagship Marriott hotel will be built in Jersey City starting in 2014, creating 900 jobs and illustrating our commitment to bring development away from the waterfront and into other areas of our diverse city. In addition to these two exciting developments, the Jersey City Fire Department received a $6.9 million dollar federal grant to help retain or hire 49 firefighters. Last, but not least, we've launched a branding campaign to fulfill my administration's vision of making Jersey City the best mid-sized city in America.
Jersey City Hosts the AFC and NFC Champions
In partnership with the Hudson County Chamber of Commerce, we welcomed the two Super Bowl teams to Jersey City, in style, this past Sunday. The events featured activities for children, music, giveaways and hot chocolate, while participants watched the teams make their way to their hotels. Children attending both events entered into a drawing to "serve" as Deputy Mayor for a day alongside Mayor Fulop. Stay tuned for the announcement of the winner. As the nation prepares for its largest annual sporting event, having the teams stay in Jersey City gives us a great opportunity to showcase our great city. We hope that all the fans attending the Super Bowl experience everything Jersey City has to offer.
Flagship Marriott Hotel Slated to Begin Construction in 2014
On Monday, January 27th I announced that an affiliate of Tramz hotels entered into a franchise agreement with Marriott International, Inc. for a new full-service hotel to be built in Jersey City and operated as part of the company's flagship Marriott Hotels brand. This project, which will be located in the Liberty North Harbor Redevelopment Area near Liberty State Park, illustrates our commitment to bring development off the downtown waterfront and into other areas of the city. The construction phase of this project will create 900 jobs and once the hotel is operational, we anticipate that more than 150 permanent jobs will be created for Jersey City residents. This new hotel will be Jersey City's fifth world-class hotel, all of which enjoy occupancy rates in the high 90th percentile.
$6.9 million SAFER Grant for Jersey City Fire Department
On Friday, January 24th, we sent out an important announcement regarding the Jersey City Fire Department. Enhancing public safety has been one of the top priorities of my administration. We have aggressively pursued federal funding, such as this SAFER grant, so we can hire additional firefighters. I want to thank Senator Menendez and Congressman Sires for advocating on Jersey City's behalf. Receiving this significant and important funding will help us continue our efforts to make Jersey City the safest mid-size city in America.
Jersey City Launches Branding Campaign
"The future of branding is marketing with people, not at them."
? John Morgan***
I recently announced that the Jersey City Economic Development Corporation (JCEDC) is soliciting proposals from individuals and firms interested in assisting the JCEDC on a branding and marketing campaign of up to $1.2 million dollars. The goal is to position Jersey City as the best mid-size city in America. Half of the $1.2 million will be paid for through private partnerships. In addition to the Request For Proposal (RFP), the JCEDC is also asking residents to submit logo designs and tag lines as part of the branding contest. This campaign will help us refocus the image of Jersey City to the rest of the region, the nation and the world, expanding on how we are growing, providing opportunities for new young families and long-time residents. This campaign will highlight the diversity of our neighborhoods and underscore the attractions of our great city, showcasing everything that Jersey City has to offer. The complete RFP can be found at http://www.jcedc.org.
Enjoy the Super Bowl, no matter who you're rooting for... I look forward to bringing you more winning headlines for Jersey City in the coming weeks.